The newsletter feature can be used as a stand alone product and is a valuable tool. Not only can you keep customers informed of your business but you can give them value in the information that you provide.
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Auto-responder
Add to your value – add to your profits!
An add-on feature of the newsletter, that comes standard with the complete CRM system, is an auto-responder.
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Build a newsletter, fill it full of useful and valuable information, and then send it out to your client list. If you make your newsletter of interest and value customers will read it, refer to it, talk about it and pass it on to others they think may benefit from it.
The feature comes with a sign-up form which should be posted on the front of your website. Through the form you can attract visitors to your site to sign up even if they are not customers. Once they see the great values that you give with your news letter they are more likely to become customers.
The more people sign up the more people you can directly communicate with and tell about the great services or products that you provide. It is advisable to make a newsletter as informative and relevant as possible to your subscribers. Giving value is key to keeping them reading it and therefore communicating directly with them.
There are several standard formats for the newsletter included in the software and these are updated and added to on a regular basis. It is important to use a format that you are happy with and that is suitable for your client base. These templates allow you to build a professional looking newsletter with very little effort at all.
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